The Fall 2019 LEARN Meeting will be replaced by a joint WLNG (World Languages Networking Group), Business Interest Group, and LEARN meeting on August 8, 2019 from 9:00 a.m. to noon at the Vernon Area Library. The meeting will explore ways in which ELL and business services have merged (e.g. new arrivals on visa, entrepreneurs and business owners, or even legal or immigration resources).
The Spring 2019 LEARN Meeting will be at Skokie Library on April 16 from 2-4 p.m.
The topic will be how to market or promote our ESL, citizenship, and related collections. Rather than a presentation, the meeting will follow more of a discussion format. Below are some examples of marketing that have been discussed in the past. If you have examples of these or other types of marketing, please be ready to share them with the group. If you are new to the group, please bring your questions.
- Market to your staff. Promote the Library’s ability to serve this clientele during staff meetings. Show what kinds of materials you have in the collection so they can direct patrons to the appropriate service desk.
- Text Tips. Keep any text in plain fonts like Arial or Times New Roman. Fancy letters and fonts are hard to read for someone who doesn’t know the language.
- Pictures are helpful. Keep language as simple and clear as possible — it will be easier for the relative or friend who may need to translate it.
- Bookmarks, Posters, Brochures, Signs, Exhibit Cases. Use words and language your intended audience will understand or recognize.
- Special Events. Promote literacy and ESL through special events. September 8 is International Literacy Day, April 30 is El Día de los Niños/El Día de los Libros (Children’s Day/Book Day), National Library Week, Family Reading Night, etc. Send a press release to the local newspaper.
- Train your staff on conducting a reference interview with this clientele. Have some sample scripts on hand, if necessary.
- Communities of Faith. A letter or brochure describing resources available at your library. Encourage their members’ help in identifying and referring neighbors to your library.
- Host a program for an agency serving your area. Examples include a tutor training workshop or a conversation café!
- Area schools, community colleges, social service agencies. Promote services and resources to these and other community groups, encouraging them to make referrals to your library.
- Links on Website. Provide links to literacy and ESL resources on library’s website. Begin with links to LEARN and agencies serving your area.
- Library Newsletter. Use your newsletter to raise awareness among your patrons, promoting literacy and ESL resources, services or events.
- Do promotion at schools
- Set up table at local fest or events
- Post flyers in library, park district, grocery stores, email to schools, downtown shops, etc.
- Contact ESL programs in your area and invite them to your library for a tour.
- Collect emails to send reminders
- Reflejo newspaper
- Local newspaper.
- Facebook, Twitter, etc.
- Chamber of Commerce/Businesses
The Fall 2018 LEARN Meeting will be at Joliet Public Library, Ottawa St. Branch (150 North Ottawa Street, Joliet, Illinois) on Tuesday, October 16 from 2-4 p.m.
2:10 Charlene Choi of the Hanul Family Alliance
2:40 Brian Delli of the Joliet Area Chamber of Commerce Hispanic Neighborhood Affairs
3:15 Spanish Community Center: Vernica Gloria, executive Director, on the Spanish Community Center in general
and Sylvia Acosta Chavez will speak on Family Advocacy
3:35 Jose E. Vera of the Southwest Suburban Immigrant Project
3:55 Wrap Up
4:00 Tour of the Library (Optional)
The Spring 2018 LEARN Meeting will be Tuesday, April 17 from 2-4 p.m. at Indian Trails Library, 355 Schoenbeck Rd., Wheeling.
Department of Justice Recognition and Accreditation Program at Addison Public Library by Brooke Sievers
Libraries as Safe Havens for Immigrants by Jean Demas
Tour of Indian Trails Library
FCC’s Top Five Consumer Guides:
- Children’s Internet Protection Act (CIPA):
- English: https://www.fcc.gov/consumers/guides/childrens-internet-protection-act
- Spanish: https://www.fcc.gov/consumers/guides/ley-de-proteccion-de-la-infancia-en-internet-childrens-internet-protection-act-cipa
- Tagalog: https://www.fcc.gov/consumers/guides/batas-sa-pagprotekta-ng-mga-bata-sa-internet-childrens-internet-protection-act
- Vietnamese: https://www.fcc.gov/consumers/guides/dao-luat-bao-ve-tre-em-tren-internet
- Chinese: https://www.fcc.gov/consumers/guides/er-tong-hu-lian-wang-bao-hu-fa
- Korean: https://www.fcc.gov/consumers/guides/adong-inteones-bohobeob
- Stop Unwanted Calls, Texts, and Faxes:
- English: https://www.fcc.gov/consumers/guides/stop-unwanted-calls-and-texts
- Spanish: https://www.fcc.gov/consumers/guides/evite-llamadas-textos-y-faxes-no-solicitados
- Tagalog: https://www.fcc.gov/consumers/guides/ihinto-ang-mga-hindi-gustong-tawag-text-fax
- Vietnamese: https://www.fcc.gov/consumers/guides/dung-cac-cuoc-goi-tin-nhan-va-fax-khong-mong-muon
- Chinese: https://www.fcc.gov/consumers/guides/zu-zhi-la-ji-dian-hua-hu-jiao-jian-xun-he-chuan-zhen
- Korean: https://www.fcc.gov/consumers/guides/weonci-anhneun-jeonhwa-munja-mic-tegseuteu-geobu
- Antennas and Digital Television:
- English: https://www.fcc.gov/consumers/guides/antennas-and-digital-television
- Spanish: https://www.fcc.gov/consumers/guides/antenas-y-la-televisi%C3%B3n-digital
- Tagalog: https://www.fcc.gov/consumers/guides/mga-antenna-digital-na-telebisyon
- Vietnamese: https://www.fcc.gov/consumers/guides/ang-ten-va-truyen-hinh-ky-thuat-so
- Chinese: https://www.fcc.gov/consumers/guides/tian-xian-yu-shu-ma-dian-shi
- Korean: https://www.fcc.gov/consumers/guides/antena-mic-dijiteol-tv
- Spoofing and Caller-ID:
- English: https://www.fcc.gov/consumers/guides/spoofing-and-caller-id
- Spanish: https://www.fcc.gov/consumers/guides/suplantacion-de-identidad-telefonica-spoofing-y-como-evitarla
- Tagalog: https://www.fcc.gov/consumers/guides/spoofing-caller-id
- Vietnamese: https://www.fcc.gov/consumers/guides/spoofing-va-caller-id
- Chinese: https://www.fcc.gov/consumers/guides/lai-dian-xian-shi-qi-pian-he-hu-jiao-zhe-id
- Korean: https://www.fcc.gov/consumers/guides/seupuping-mic-balsinin-id
- Internet Long Distance Calling Made Simple Tip Sheet:
- English: https://www.fcc.gov/consumers/guides/international-long-distance-calling-made-simple-tip-sheet
- Spanish: https://www.fcc.gov/consumers/guides/datos-utiles-simplifique-sus-llamadas-internacionales
- Tagalog: https://www.fcc.gov/consumers/guides/tip-sheet-para-sa-mas-simpleng-international-long-distance-na-pagtawag
- Vietnamese: https://www.fcc.gov/consumers/guides/meo-vat-thuc-hien-cac-cuoc-goi-duong-dai-quoc-te
- Chinese: https://www.fcc.gov/consumers/guides/jian-bian-guo-ji-chang-tu-hu-jiao-ti-shi-biao
- Korean: https://www.fcc.gov/consumers/guides/ganpyeonhage-haeoe-janggeori-tonghwahaneun-yoryeong-siteu
Jean Demas and Joe Popowitch will speak at the Illinois Library Association Annual Conference at the Donald E. Stephens Convention Center in Rosemont on Tuesday, Oct. 18, from 3-4 p.m. in Room 40-41.
Besides giving an overview of LEARN and the networking opportunities it provides, the session will include lists and examples of recommended resources, website links, apps, marketing checklists, publishers lists, and promotional materials to spread the word about your Literacy/ESL services.
LEARN will Host an ESL Workshop at Schaumburg Library, 130 S. Roselle Rd., on October 5, 2016, funded by a RAILS Networking CE grant. The workshop, called “Serving the Literacy/ESL User,” will include four one-hour presentations, plus an overview of our updated recommended resources list.
9:00 Welcome & Refreshments
Helen Stewart (Schaumburg Library) and Jean Demas (Lisle Library)
9:15 WorkNet, JobLink, and Beyond: Resources for Work Readiness and Employment
by Laurie Martin (professional development specialist at the Adult Learning Resource Center)
10:30 Reaching to Non-native English Speakers in Your Community
by Laurie Martin
11:30 Recommended Resources and Overview of Chicago’s Digital Learn Chicago.digitallearn.org
12:45 Community Partnerships and Other Trends in ESL and Adult Literacy
by Kristin Lahurd (literacy officer, American Library Association)
2:00 How to Keep Literacy Alive During Tough Economic Times
by Beth Paoli (literacy consultant, Illinois State Library)
To register, email Joe Popowitch at firstname.lastname@example.org.